Through Business Manager, you can access your Pages, ads, and grant access for people to manage your accounts. In order to begin advertising on Facebook, you need to set up a Business Manager account. Step 1: Set up a Business Manager Account
#AD MANAGER HOW TO#
While the guide below outlines how to setup a Single Image ad, we encourage you to explore and test different things in order to take advantage of all that Facebook has to offer. For example, if someone who “likes” your competitor’s business page, you can target them with your ad positioning yourself against them.Ĭheck out 7 of IMPACT's favorite B2B Facebook Ads here! How to Use Facebook Ads Managerįacebook continuously rolls out new functions that make their advertising platform more intuitive, but my goal is to give you the basics you need to get started. B2B businesses can especially take advantage of Facebook’s targeting capabilities to reach specific job titles, interests, age groups, and more. Similarly, B2B companies can also utilize Facebook to inform (or retarget) audiences about new thought leadership pieces, webinar registration, or upcoming events.
With its diverse functionalities (details below), Facebook Advertising is an efficient way for B2C companies to connect with potential customers naturally where they are already “hanging out.” buy a product, sign up for a course, navigate to a landing page). Traditionally, B2C companies have used Facebook to inform and entertain consumers in a personal, friendly way in order to promote brand awareness and inspire action (i.e. There are, however, slight differences in how B2B or B2C companies can leverage this platform. The accessibility of the platform is just one reason why there are 65 million businesses using Facebook to advertise today. While increased budget (how much you spend on each ad) often boosts results, you can also set a modest budget of $5/ day for ads. Driving conversions: increasing conversions, product catalog sales, stores visits.Encouraging consideration: driving traffic, engagement, app installs, video views, or lead generation.Increasing awareness: building brand awareness or reaching potential new customers.Whether you are a mom-and-pop shop or an established Fortune 500, Facebook advertising can be effective in: Who Should Use Facebook Advertising?ĭue to the sheer volume and diversity of people on Facebook, companies across industries can find value in advertising on Facebook. Monitor and learn from results: Facebook’s Ads Manager provides complete transparency into critical metrics, allowing you to monitor ads and adjust your advertising strategy in real time. Advertisers can now pay to reach a specific persona based on location, demographics, interests, online behavior, and more. Unprecedented reach: With over 1 billion Facebook users worldwide, Facebook has world-leading targeting capabilities. By advertising on Facebook, you increase your chances of your target audience viewing your promotional material.
This implies that if you are not sponsoring content, your ads will most likely not be seen. It’s cut above the noise: Last year, Facebook announced it adjusted its newsfeed algorithm in order to show people content that was most relevant to them, such as posts from family and friends.
Why Facebook Advertising is Integral to Business SuccessĪdvertising on Facebook gives businesses the unique opportunity to reach and engage with their target audience for several reasons:
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